Guidance and leadership
Marketing Coaching & Direction
Get experienced marketing help in your corner.
Whether you’re handling marketing yourself or have a team and vendors doing the work, I help you figure out what matters, make better decisions, and keep your marketing moving in the right direction.
Who it's for
You've got marketing decisions to make.
Some business owners handle marketing themselves. Others have a team or outside vendors doing the work. Either way, it helps to have someone experienced who can look at the bigger picture.
01
You're doing the marketing yourself
You need help deciding where to focus, what to improve, and how to make the most of your time and budget.
02
You're working with outside vendors
You have agencies or service providers running campaigns, but want someone who can evaluate the work and help you make informed decisions.
03
You have a team that needs direction
Your people are doing the work, but need clear priorities, a marketing strategy, and experienced leadership.
Sound familiar?
It's hard to lead marketing when you're already running a business.
When you're handling marketing yourself
- Too many marketing options and not enough time
- Unsure which activities deserve your budget
- Trying to figure out what is actually working
- Needing someone experienced to help set priorities
When you have a team or vendors
- Different people working without one clear strategy
- Reports that don't answer the important questions
- Uncertainty about where to invest next
- Needing someone to oversee progress and accountability
That's where experienced marketing guidance makes a difference.
How it works
We figure out where you are and what comes next.
1
We talk about your business
We discuss your goals, current marketing, challenges, and the people or vendors involved.
2
I review what's happening
We look at your current marketing activity, available reports, campaigns, and opportunities.
3
We set priorities
I help identify what deserves attention, what needs improvement, and the next steps that make sense for your business.
4
We keep things moving
With Marketing Coach, I guide you as you handle the work. With Marketing Director, I also help lead the people and vendors responsible for execution.
What you get
Two ways to get experienced marketing help.
Marketing Coach
You do the marketing. I help you do it better.
For business owners who want to handle implementation themselves.
Included advisory focus
- Review your current marketing and goals
- Help develop priorities and a practical marketing plan
- Discuss campaigns, tools, and marketing decisions
- Review available performance information
- Provide ongoing guidance and recommendations
Implementation remains the client’s responsibility.
Marketing Director
Your team does the marketing. I help lead the effort.
For businesses that already have internal staff, agencies, or outside marketing vendors.
Included leadership focus
- Help establish marketing strategy and priorities
- Review current campaigns and initiatives
- Guide the people and vendors responsible for execution
- Evaluate performance and recommend adjustments
- Help coordinate efforts and establish accountability
Marketing Director is a fractional marketing leadership service, not unlimited execution or a replacement for your employees.
Actual scope, access, meeting cadence, and management responsibilities are agreed upon during onboarding.
What it costs
Choose the marketing support your business needs.
Marketing Coach
$995/mo
For the business owner handling their own marketing who wants experienced guidance, clear priorities, and ongoing advice.
Marketing Director
$1,995/mo
For businesses with a team or outside vendors that need experienced marketing leadership, strategy, and oversight.
Both services have an initial three-month commitment, then continue month to month. Hands-on campaign execution, advertising management, SEO implementation, website production, and similar services are scoped separately.
What's the difference between Marketing Coach and Marketing Director?
Marketing Coach is for business owners who want guidance while handling marketing themselves. Marketing Director is for businesses with a team or outside vendors that need someone experienced to help lead the strategy, priorities, and execution oversight.
Do I need to have a marketing team?
No. Marketing Coach is designed for owners who handle marketing themselves. Marketing Director is a better fit when you already have employees or outside vendors responsible for marketing work.
Can you work with my existing marketing agency or vendors?
Yes. Marketing Director can help review the work, establish priorities, and coordinate with your existing providers. The level of involvement is defined together before we begin.
Will you handle the marketing work for me?
These services focus on guidance and leadership rather than hands-on campaign execution. If you need advertising, SEO, website work, or other marketing services completed, we can discuss those separately.
How much does it cost, and is there a commitment?
Marketing Coach is $995 per month, and Marketing Director is $1,995 per month. Both have an initial three-month commitment, then continue month to month.
Rather hand it off?
See our done-for-you marketing solutions.
Let's talk about your business.
Tell me a little about your business, what you’re working toward, and where you could use some help. I’ll follow up personally to learn more and see whether Blue Chimp is a good fit.
tommy@bluechimpmarketing.com