Answers
Straight answers to common marketing questions.
Plain-English answers about websites, Google, reviews, SEO, AI search and ads for local businesses.
Websites
What's not included?
New pages, redesigns, online stores, customer logins, advanced features like calculators or booking systems, substantial content development and custom integrations. We can quote these separately. Ongoing work to rank higher on Google is part of SEO & Search Visibility.
What is Website Care?
Website Care keeps your site hosted, maintained, backed up, and updated. It also includes up to two small website changes per month. It’s $149/month, included during the first 12 months of the $349/month website payment option.
Who owns my web address?
You do. Your web address is always registered in your name, never ours.
Will I own my website?
Your domain name belongs to you. We’ll explain your website’s ownership, hosting, and transfer options before we start, so you know what happens if you ever decide to move.
Do you write the words?
We use the information you provide about your business to develop the copy for your website. If your project needs more extensive content development or research, we’ll discuss that before we begin.
What if I'm not sure what my business should say?
Tell us what you know and we’ll shape it into clear website content. If working out your message takes substantial extra time, we’ll tell you and quote it before we start.
Can I add more pages later?
Yes. New pages are quoted separately and built to match your site.
How long does it take?
Most websites take about three weeks once we have your logo, photos and answers to a short questionnaire. Timing depends on your materials, approvals and project scope.
Google Business Profile Setup
Can you get my business listed on Google Maps?
We set up your Google Business Profile with your business information, services, hours, photos, and service area. Then we guide you through Google’s verification process. Once Google approves your profile, customers can find your business information through Google Search and Maps. Google determines where businesses appear in search results.
Do I have to do anything to get verified?
Yes. Google may ask you to verify your business by recording a short video or completing another verification step. We’ll explain what Google requests and walk you through the process. You’ll complete any required verification using your own Google account.
I work from home. Will my address show?
If you serve customers at their locations rather than at your home, we can set up your profile as a service-area business and hide your street address from the public. We’ll configure the profile appropriately for how your business operates.
Will I own my Google Business Profile?
Yes. Your profile is set up in your own Google account, so you remain in control. Blue Chimp helps you get everything organized and configured, but the profile belongs to your business.
What happens after my profile is set up?
You can manage your profile yourself, or Blue Chimp can handle ongoing updates through our Google Business Profile Management service for $297/month per location. That includes keeping business information current, adding posts and photos, and monitoring reviews. Ongoing management is optional.
Google Business Profile Management
What does Google Business Profile Management include?
We help keep your business information current, publish regular profile updates, add photos you provide, and monitor customer reviews. The goal is to make sure customers can find useful, up-to-date information about your business.
Do I need a Google Business Profile first?
Yes. This service is designed for businesses with an existing, verified Google Business Profile. If you’re starting from scratch, we offer a separate one-time setup service for $297 per eligible location.
Do I need to send you photos and updates?
Yes, when you have something new to share. Send us photos, new services, updated hours, or other business changes, and we’ll help keep your profile current.
What happens when customers leave reviews?
We monitor new reviews so you can stay informed about customer feedback. Your business remains responsible for responding to reviews.
How much does it cost, and is there a long-term contract?
Google Business Profile Management is $297 per month, per location. It’s a month-to-month service with no standard setup fee for an existing, verified profile. We’ll explain the service and cancellation terms before you begin.
Review Growth
How does Blue Chimp help me get more Google reviews?
We set up a process that makes asking for reviews easier and more consistent. Customers receive friendly requests by text or email, with a convenient way to leave feedback and visit your Google review page.
How do customers receive review requests?
We’ll help you choose a way to provide eligible customer contact information. Depending on your setup, requests can be sent through text, email, or both. We’ll walk you through the options.
What if I don't have customer email addresses or phone numbers?
We can explore other ways to invite reviews, such as a QR code displayed at your business or included on customer materials. We’ll help determine which approach makes sense for your business.
Can customers leave negative reviews?
Yes. Customers are always free to share their honest experiences. Our goal is to make requesting feedback consistent and convenient, not to control what customers say.
What does Review Growth cost, and can I cancel?
The first month is $500, including setup. After that, the service is $297 per month, per location. It’s offered month to month, with cancellation handled according to the agreed service terms.
SEO & Search Visibility
What does SEO & Search Visibility actually do?
It helps your business become easier to discover and evaluate when people search online. We work on your website, Google Business Profile, and other relevant search opportunities based on what your business needs.
How do you decide what to work on first?
We start by reviewing your current online presence and identifying the opportunities that matter most. That assessment guides your recommended plan and monthly priorities.
Is Google Business Profile Management included?
Yes. Google Business Profile Management is included with SEO & Search Visibility. We also review your business listings and prioritize relevant corrections. A full listings cleanup is a separate service when needed.
How long does SEO take to work?
SEO is an ongoing process. Some improvements can happen quickly, while changes in search visibility may take several months. Timing depends on your starting point, your market, and the work involved.
Can you help my business appear in AI search results?
We include foundational work that can help search and AI tools better understand your business, services, and location. No agency can guarantee that a particular AI tool will recommend your business.
Business Listings
What are business listings?
Business listings are places online where customers can find your business information, such as local directories, maps, and search platforms. They often include your name, address, phone number, website, and business hours.
What happens during a listings cleanup?
We review the business information appearing across relevant directories, identify problems, prioritize corrections, and submit updates to eligible platforms. You’ll receive a summary of what was completed and what may still need attention.
Will my business appear on 50 directories?
We can submit your information to up to 50 eligible directories, depending on your business and the provider’s supported network. Each directory controls whether and when it accepts or publishes a listing.
Is this a monthly service?
No. Business Listings Setup & Cleanup is a one-time service for $399 per location. Ongoing monitoring and automatic updates are not included.
Is Business Listings included with SEO & Search Visibility?
Our SEO & Search Visibility service includes an initial listings review and prioritized corrections where appropriate. The full Business Listings Setup & Cleanup service is separate and is not automatically included with SEO.
Google Search Ads
How much should I spend on Google Search Ads?
That depends on your market, what you’re advertising, and how competitive the searches are. We’ll review the opportunity and recommend an advertising budget that makes sense for your business.
How much does Google Search Ads management cost?
Our management fee is $995 per month, plus a $500 one-time setup fee. Your advertising budget is separate and paid directly to Google.
How soon can I expect results?
Google Search Ads can begin generating activity after campaigns launch, but results vary by business and market. We monitor performance and make adjustments as we learn which searches and ads are producing meaningful inquiries.
Who owns my Google Ads account?
You do. Your Google Ads account and its campaign history remain yours. We manage the campaigns on your behalf.
Is there a contract?
Google Search Ads management has an initial three-month commitment beginning at launch. After that, service continues month to month.
Facebook & Instagram Ads
What kinds of businesses benefit from Facebook and Instagram Ads?
Facebook and Instagram Ads can help businesses introduce their services, promote offers, reach relevant audiences, and encourage customer inquiries. We’ll review your goals and determine whether social advertising makes sense for your business.
How much should I spend on advertising?
Your advertising budget depends on your goals, audience, market, and campaign strategy. We’ll recommend a practical starting budget. Advertising spend is separate from our $1,195 monthly management fee and is paid directly to Meta.
Do I need to provide photos or videos?
We’ll work with approved photos, videos, logos, and other materials you already have. We prepare those materials for advertising and develop the messaging. If your campaign needs original photography or video production, we’ll discuss those needs separately.
How will I know whether the ads are working?
We review the performance information available through Meta and any appropriate conversion tracking. We’ll help you understand the campaign activity, customer inquiries, and opportunities to improve.
How much does management cost, and is there a commitment?
Facebook & Instagram Ads management is $1,195 per month, with no standard setup fee. Your advertising budget is separate. There’s an initial three-month commitment beginning at launch, followed by month-to-month service.
Marketing Plans
Do I have to buy a package?
No. We don’t sell fixed packages. Each service is priced on its own, and we’ll recommend the ones that fit your goals and budget.
Is my ad budget included?
No. Your ad budgets are paid straight to Google and Meta on your own card. We never mark them up.
I have more than one location. How does pricing work?
Google Business Profile Setup, Google Business Profile Management and Review Growth are priced per location. We’ll quote additional locations for you.
Do services have minimum terms?
Each service has its own terms. Ads have a 3-month minimum from launch. We’ll confirm the terms for every service before you commit.
Pricing
Why do you show prices?
I want you to have a clear idea of what things cost before we talk. You’ll find pricing on individual service pages where the scope is defined. For custom work, we’ll discuss what your business needs and agree on the price before anything starts.
Are there long contracts?
Some services are month to month. Ads have a 3-month minimum from launch, because they need time to work. For SEO, we confirm the terms after your assessment, before you commit.
Is my ad budget included?
No. You pay Google or Meta directly on your own card. We never mark it up.
Can I combine marketing services?
Absolutely. Some businesses only need one service. Others benefit from combining services like SEO and Google Ads. We’ll recommend what makes sense for your business, explain what’s included, and show you what it costs. You can also see examples of services that work well together.
Marketing Coaching & Direction
What's the difference between Marketing Coach and Marketing Director?
Marketing Coach is for business owners who want guidance while handling marketing themselves. Marketing Director is for businesses with a team or outside vendors that need someone experienced to help lead the strategy, priorities, and execution oversight.
Do I need to have a marketing team?
No. Marketing Coach is designed for owners who handle marketing themselves. Marketing Director is a better fit when you already have employees or outside vendors responsible for marketing work.
Can you work with my existing marketing agency or vendors?
Yes. Marketing Director can help review the work, establish priorities, and coordinate with your existing providers. The level of involvement is defined together before we begin.
Will you handle the marketing work for me?
These services focus on guidance and leadership rather than hands-on campaign execution. If you need advertising, SEO, website work, or other marketing services completed, we can discuss those separately.
How much does it cost, and is there a commitment?
Marketing Coach is $995 per month, and Marketing Director is $1,995 per month. Both have an initial three-month commitment, then continue month to month.
Let's talk about your business.
Tell me a little about your business, what you’re working toward, and where you could use some help. I’ll follow up personally to learn more and see whether Blue Chimp is a good fit.
tommy@bluechimpmarketing.com